Map your customer's transformation journey
First, we need some basic information to get your personalized assessment results.
How do you invite people into your brand experience?
Example: "If you want to learn how to XYZ, go to [MEMORABLE DOMAIN]"
Keep it short, simple, and impossible to forget
Let's get crystal clear on your target audience.
Be specific about their situation, struggles, and aspirations
Paint a vivid picture of your audience's current pain point. This is what they're trying to escape from.
How do they FEEL right now? What emotions dominate their experience?
What does their day-to-day reality look like? What are they doing or dealing with?
What's their financial situation? Revenue struggles, pricing issues, etc.
Describe the transformation - the promised land they're trying to reach.
What emotional state are they seeking? How do they want to FEEL?
What does their ideal day-to-day look like? What changes in their routine/work?
What's their financial goal? Revenue targets, pricing power, margins, etc.
What's the ultimate transformation they're seeking?
This is their "arrival" destination - the dream outcome
Let's identify your unique positioning in the market.
What do you do differently than everyone else in your space?
This could be a framework, process, methodology, or unique insight you've developed
Map out the 3 major steps in your customer's transformation from pain to gain. Each step should represent a significant milestone.
Enter each sub-step on a new line
Take a moment to review everything before submitting.
Your Escape & Arrival framework has been mapped. Check your email for your personalized insights.